Case study · Telecom
Customer 360 for a multi-brand telco
Client. Multi-brand telco (anonymized)
Problem
Duplicates across brands, consent stored per channel, and AI initiatives blocked on ungoverned merges.
Solution
Golden profile service with purpose-linked projections, human-in-the-loop merges, and policy-as-code enforcement.
Approach
Land small with care deflection use cases; prove merge accuracy; expand to campaigns with stricter purpose tags.
Tech stack
- Python
- Kubernetes
- PostgreSQL
- Google Cloud
- React
Results
- −23% repeat contact rate in pilot regions
- +31% campaign build speed with governed fields
- AAA internal audit rating for consent handling