E-commerce platform rebuild for a D2C brand

Problem

Monolithic platform crashed during peak sales, losing an estimated $2M in annual revenue.

Solution

Rebuilt as a headless commerce architecture with React, Node.js, and event-driven microservices.

Approach

Strangler pattern for catalog and checkout, load testing against peak profiles, and progressive rollout by region.

Tech stack

• React
• Node.js
• TypeScript
• Kubernetes
• PostgreSQL
• MongoDB

Results

• 3× faster page loads
• 180% increase in conversion rate

Related capabilities

• Application & platform engineering
• SaaS & product studio
• DevOps & platform